Marketing Strategy

At the University of Missouri, I worked with clients and teams to improve businesses' digital and traditional marketing for brands like Course Creators HQ, United Soccer League, Midwest Dairy, and a Mizzou baseball athlete for NIL representation. I conducted research, analyzed company data, identified market landscapes, and developed actionable campaigns to meet client goals.

In my capstone with Midwest Dairy, I:

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• Led a team of five as Account Manager through a research-driven marketing campaign, managing timelines, workflows, and a $300 budget.

• Served as the primary client liaison, aligning strategies with business objectives.

• Delivered research-based insights and developed a social media strategy featuring engaging video content.

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Our campaign was selected by Midwest Dairy and is set to launch in January 2026.