Appalachian Baseball League
2024 Season Goal
During my season with the Appalachian Baseball League, I served as a content creation intern, where I captured, edited, and posted a variety of content for the "Appy League" teams and fan bases, ranging from daily Instagram stories and fun TikToks to long-form interviews and reels. I gave followers and curious baseball fans an inside look at the newly transformed MLB Pipeline league. Our goal for the season was to market the unique aspects the league offers players and highlight the impressive staff heading the teams and league. We also wanted to showcase the league's success in getting prospects to the big leagues. I utilized a mix of informative and fun content to demonstrate the excitement and impressiveness of the athletes and the organization.
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Baseball in Motion
Capturing moments on video.
MLB Draft Combine Recap
Player of the Month Highlight
Johnson City Ballpark Tour
Mic'd Up with Braden Spano
Say Cheese!
Moments with the teams frozen in time.
MLB Draft Combine
click picture to see posted photos
I had the privilege of traveling to Phoenix, AZ for the 2024 MLB Draft Combine to cover Appy League-affiliated prospects. I captured the players during fielding drills, batting practice and other moments at the combine.
Fun Moments, Quiet Moments & Everything In between
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There was no shortage of personality in the Appy League, and it was a joy to capture the teams' brotherhood and the players' dedication and love for their sport.
In Game Action
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Throughout the season, my main role was to photograph games, which occured almost every day of the week. My division included 5 teams and locations, which made for exciting weeks and content.
All-Star Week
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The Appalachian Baseball League All-Star Game was at the end of July, and featured the league's top players and coaches. The event included a luncheon, community service project, skills competition, celebrity softball game and a home run derby, as well as the game itself. It was a content gold mine, and so much fun to promote on social media.
Graphics
Throughout the season I made a few graphics for the Instagram and Twitter. One was used as a template for daily schedule releases on the stories. I also created All-Star Game and Appy League vs USA Baseball game roster graphics.
Instagram Stories
Another daily task of mine was updating the league's Instagram story. I give fans an inside glimpse of games from the dugout and shared behind-the-scenes moments with players and coaching staff.