Mizzou Volleyball
2022- 2025
As Social Media Assistant for Mizzou Volleyball, I led content creation across Instagram, TikTok and Twitter to highlight the team’s personality, drive fan engagement and grow our audience. My focus was on showcasing the relatability and talent of our athletes, with the goal of increasing home attendance and building a stronger connection between the team and its fanbase.
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In 2023, following a coaching staff change, I collaborated closely with the new team, creative staff and marketing leads to reintroduce the program and shape its public image. I developed a refreshed social strategy, covering everything from summer camps and recruiting to practices, travel and team bonding events.
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Throughout the season—including the team’s NCAA Tournament run—I captured and produced a wide range of content, including behind-the-scenes footage, interviews and player features. For the 2024–25 season, I had full creative control and focused on promoting the program’s growth and appeal to both fans and recruits through dynamic, story-driven content.
Volleyball in Motion
Capturing moments on video.
Volleyball Staff Highlight
This video is 1 of 2 pieces I made in an effort to highlight the Mizzou Vb coaching staff during recruiting season.
10 Essentials with Kimani Johnson
As a fun look into a college athlete's life, I made this GQ inspired "10 Essentials" video with one of the volleyball players.
Video Board Hype Video
This was a piece created to go on the video board and hype up the crowd mid-match.
Dad Jokes with Kimani and Naomi
Mic'd Ups with Colleen and Sierra
Say Cheese!
Moments with the team from my camera.
A Trip To SLU
click picture to see posted photos
For their final spring 2023 match, the team took a day trip to Saint Louis University. I went along to cover the match and the team bonding that occurred during the trip. I documented the girls visiting the Gateway Arch, having dance parties on the bus and eating a post-game dinner at a player's house. I was able to connect with the team and learn their quirks, as well as showcase the fun aspects of the program.
Ask Mizzou Vb: Question Series
TikTok allows me to showcase the diverse and fun personalities on the team. One of the team goals was to continue growing our fanbase on the platform. The video above is one of the "Question of the Week" series videos from the 2023 - 2024 season. Each video in this series was planned, filmed and edited by me, and was a joy to work on.